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If yours is a B2B company looking to international expansion, then you will probably be looking for new ways to reach potential prospects. Prospects’ decision processes may be complicated, involving different types of managers all with their particular angle on the purchasing decision. How can you effectively reach decision makers with the keys to unlock their purchase process? You can now run your global marketing like ITT industries, Deutche Bank, IBS and SKF. Use the Trade Press to build your brand and help get your marketing messages to decision makers. At a fraction of the cost for other approaches. For example: ITT industries relies on Minett Media to bring their customer case studies to the trade press. And ITT publishes reprints of the articles on the ITT Intranet so sales people can print them out for customers. Application case stories in trade journals are SUCH effective marketing tools because they take decision makers step by step through the decision process. Existing customers share their priorities, problems, choice criteria, and what they see as your products’ key differentiators. Decision makers will know what questions to ask the purchasing staff, compare their criteria with the case story and most importantly have questions and arguments ready for the purchasing decision meetings. With your product uppermost in their mind. It’s not easy ... we know. Let us take the leg-work out of getting your article published. We have been in this business for 20 years, long before people started using Internet. Just finding the right trade journals to target is difficult. Every week, new journals are started, others are closed or merged. And personal contacts change jobs, e-mail addresses etc. Even when you find the trade journals, advertising costs are high, and an advert does not give you the opportunity to really go through the reasoning and arguments prospects need to make purchasing decisions.
Keep updated contacts with major journals
Tell the story of your product and lead potential buyers by the hand through the decision process from analysing needs to understanding installation, maintenance and upgrades. Let us show you how Minett Media makes it easy for you to get your story published. Choose the case story that best illustrates how your product solves problems and differentiates itself from others and send it to us. Nothing written? Our team of writers will put a case study together for you maximising all the factors we know from experience attract trade press editors. Every Month, Minett Media will e-mail details of your article to journals selected from its constantly updated database of 8,000 journals world-wide. Editors simply click on headlines in the mailing to access details of your article, and download it for review and maybe publishing. show me>> Trade Press Editors have their own portal into the system, to access and browse your articles 24/7. Minett Media sends you and your consultants/team a unique password so you can see which journals are downloading your article, which are publishing and which are not! Take a look here. There are more benefits to come. What better material can you take to a sales meeting than a copy of a trade journal featuring YOUR PRODUCT? Within hours you can be up and running getting the full benefits of the system:
To get started costs nothing! Simply register with Minett Media today by completing the registration form. You will only be charged for submitted articles. The team in Cambridge, UK is always willing to assist with ensuring your articles are suitable and attractive for world trade press publishing. Remember, you only pay when you add articles to the system, and approve release. Should you for any reason want to discontinue we will simply remove your material from the system. Sign up today to receive your passwords and system insertion instructions. Remember the service is free to sign up for, you pay as you place. You will receive an e-mail with confirmation, access codes and the instructions for placing articles. Article insertion £630 for one year and two publications. Administration fee for extra publication: £315. Download detailed price-list
Your Guarantee We only charge when you place articles in our system. We are so confident our system will get your company the attention of the world trade press that we offer a no download - no fee guarantee. |
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8000 Trade Journals worldwide.
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